Examples of "Where are the customers" packages:
- Objectives: This package is about placing you and your product or technology in front of a customer that has the potential to place business. i-chasm assumes that the customer will have a basic understanding of the value propositions.
- Deliverables: All the preparation associated with arranging a significant meeting or series of meetings between you or your staff and an agreed portfolio of customers.
Examples of "Can we communicate" packages:
New sales channels package:
- Objectives: This package is about looking for new routes to market (i.e. agents, distributors etc) to support your current sales activities.
- Deliverables: A detailed report on each potential company or individual to include their current activities and future plans. The report will then propose a series of recommendations and an outline action plan. i-chasm can then set up meetings, assist with the selection process and support the signing and management of an agreement.
or
Sales channel validation package:
- Objectives: A package to understand if you are getting best value from your sales channels.
- Deliverables: A report will be delivered with a series of recommendations and an outline action plan.
Examples of "Are we prepared" packages:
Value Proposition Package:
- Objectives: This package is about testing a new product or technology with potential customers to understand their perception of its value and how well the marketing material supports this value.
- Deliverables: A report on the customer perception of the value of product or service and potential barriers to entry. In addition, the report will give a series of recommendations in conjunction with an outline action plan.
Examples of "Do we have the information" packages:
Competition and partner analysis package:
- Objectives: This package will investigate other organisations that operate within your market and how this could affect your expansion in sales. It could be that competitors in one situation could be partners in another situation.
- Deliverables: This report will consider each competitor, how they fit into your typical customer profile and what opportunities this could create for you. The report will give a series of recommendations in conjunction with an outline action plan.
or
Long term business plan package:
- Objectives: A package to understand the validity of a business, marketing or sales strategy or plan. This package is particularly useful for senior managers or investors.
- Deliverables: A report will be delivered with a series of recommendations and an outline action plan.
